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What Is Motion Graphics Animation

As people’s attention spans continue to get shorter, providing an audience with informative content is not enough to pass them. You also need to engage and entertain, to (hopefully) convert them!  Things that most slideshows, images, and texts, will fail to accomplish. A creative motion graphic video on the other hand, ticks all those boxes with ease.

This type of animation is like a version of evolving from the principles of graphic design -The graphic design that moves! Which might sound like a small variation, but it makes all the difference. The movement and sound that comes with audiovisual formats can make complex topics, boring sounds dynamic and simple. Making motion graphics videos an excellent resource for getting your message across.

What Is Motion Graphics? – Motion Graphics Definition

Motion Graphics basically makes graphic design videos. This style combines sound, text, graphics, symbols, and animations, to deliver hard data and written information in an interesting and clear way.

That said, there are many other features that make motion graphics animation a force to be reckoned with. Let’s take a look:

  • It’s less time-consuming. A 90-second motion graphics video can convey as much or more information as a long boring text.
  • It makes the complex simple. This animation style can break down any concept, however abstract or technical, into an explanation that everyone could understand.
  •  It’s entertaining. A well-crafted motion design video is a fun piece that your audience is likely to watch entirely.