Maybe your salon has the most talented aesthetic staff in town but if customers don't know about you, you won't make any money. To spread the word, you need to position your brand in key locations, offer strategic promotions, and encourage happy customers to come back.
Send it through mail:
Glossy postcards promoting the salon experience are one way to attract new customers. Using an existing customer list is a way to keep your old customers coming back. Offer new customers a discount if they bring a postcard so you can judge the effectiveness of the post. However, if you are unable to do so then you can click to join waitlist a well-known program for advertising the salon business in the market.
Image Source: Google
Place an ad on the yellow pages:
While they may be frowned upon in the internet age, a quarter or half-page ad in the yellow pages can attract customers who need to tackle them right away and don't know where to go. The advantage of Yellow Pages is that most people will have access to your ads in the months to come.
Advertise in the local newspaper:
If you want to focus on the neighborhood around your salon, advertising on paper documents can be inexpensive and reach thousands of locals. Choose papers that are freely available in the local area to increase the chances of your ad being seen.
Promote by word of mouth:
If you have a happy customer at your salon, give him a discount coupon when he returns with a friend. Incentivizing existing customers to promote your services is one way to grow your customer base at a low cost to you.