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E-commerce Product Filtering and Sorting

Product filtering and sorting options are a must if you run a large online store that offers a wide variety of products or services. In today's article, you will learn how to design these website elements according to UX and SEO principles.

In online stores, intelligent product filters, the parameters of which are set only in the prepared list, make it possible to limit the number of items displayed in a particular category. The most common filters used in e-commerce include:

• Brand

• Color

• Size

• Type

• Price

Once you have selected the size you want, only the selected model will be displayed.

Product filtering options in online stores usually vary based on the name and specialty of a particular brand or category. This solution undoubtedly has a positive effect on UX as it means people don't have to waste time browsing through a wide variety of products.

On the other hand, you can use the sort option to sort products into categories according to certain criteria without changing the number of items displayed. You can also refer to filtered results. The most common sorting options are:

• Price

• Customer reviews

• Popularity

• News, sales

Product filtering is a very useful solution that both users and search engine robots can take advantage of. Thanks to them, you can increase the visibility of your website and thereby attract new prospects or customers. However, implementing these website elements is not just a piece and should be kept in mind when you implement a new URL.